Rugged tablets are tested and ready to work anywhere, under the most extreme conditions. This campaign features Rugged facing some of the world’s toughest jobs. Each scenario pushes Rugged to the extreme, so it’s ready for the everyday–no matter what it looks like.

From filming with the Round Rock Fire Department, Utah’s Honey Bump the bear and Alaska’s avalanche assessors, our in-house production crew was pushed to the extreme, right alongside Rugged. We navigated quick in-forest rewrites and glacial downpours to produce a campaign as adventurous and gritty as a day in the life of Rugged users.