Wolf Home Products, traditionally a B2Bfocused brand, needed to shift focus to a B2C strategy to address the shrinking footprint of cabinetry dealers and bring a modern edge to its 170-year-old brand. While the Wolf name remained intact, we rebuilt the brand’s identity from the ground up, including an all-new logo, color palette, brand standards, and photography guidelines. As part of the re-brand, we also launched two product lines, Wolf Transition and Wolf Classic, and made updates to the Wolf website to act as the central hub for all consumer contact.